Infographic designed to celebrate 10 milestones within the past decade at Barilla. The significance of each chosen event highlights the company’s dedication to internal change, willingness to evolve, and actions taken to be a better ally & partner to the LGBTQ+ community. Using hand-drawn illustrations to nod to the humanity and beauty in imperfection and the march toward progress.

85% of Black gamers say they feel underrepresented in video games, specifically when it comes to the depiction of their hair textures. With this initiative, gamers would see their identities more authentically mirrored in their avatars, affirming self-perception and confidence. We collaborated with Open Source Afro Hair Library and a team of Black 3D artists, animators, programmers, we created ‘Code my Crown’ ‑ a 200-page downloadable guide including step-by-step instructions, 360-degree photo-mapping, and cultural insights to educate, inspire and train developers in how to create Black hairstyles in video games. The initiative offered the coding world the tools for more inclusive and representative gaming experiences, thereby allowing Black gamers to see their identities more authentically mirrored in their avatars.

Credits:

Agency: Edelman

CCO: Judy John, Mattias Ronge, Stefan Ronge

Co-CCO: Melle Hock

ECD: Jamie Cordwell, Andrew Simon 

ACD: Thiago Campos, John Wilds

Art Directors: Albert Botelho, Thiago Campos

Designers: Albert Botelho, Izzi Mordini

Writers: Shareina Chandler, Olivia Thomas, John Wilds

Project Director: Sarah Brooks

Production: Byron Clear, Lucie Hackman, Mimi Inglis

Production Coordinator: Cynthia Corbett

Executive Producer: Jenny Read